Learn How Get Listed in Google, Yahoo and Bing
There are a handful of engines out there that bring traffic, but the reality is a very large percentage of search engine traffic comes from Google, Yahoo and Bing.
Make Listed & Ranked in Google, Yahoo and Bing
Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your website.
Below you'll discover what the search engines look for when determining your page rank so you can learn how to optimize your pages for best results. This is often called SEO or search engine optimization.
Below you'll discover what the search engines look for when determining your page rank so you can learn how to optimize your pages for best results. This is often called SEO or search engine optimization.
How Search Engines Determine Your Rank
Before you try to add your site to the search engines, you should understand what they look for when they decide how to rank your site. Just because you're listed doesn't mean you'll get traffic. You have to make sure your site is search engine ready.
The general rule of thumb is that most engines use a "formula" to determine keyword relevancy. The technical term is called an "algorithm", and each search engine has its own unique algorithm that it uses to rank pages.
Generally, this magic formula consists of your page title, overall body content and the number and quality of links (backlinks) pointing back to your site, social media influence, etc.
It's important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content.
The general rule of thumb is that most engines use a "formula" to determine keyword relevancy. The technical term is called an "algorithm", and each search engine has its own unique algorithm that it uses to rank pages.
Generally, this magic formula consists of your page title, overall body content and the number and quality of links (backlinks) pointing back to your site, social media influence, etc.
It's important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content.
Build Backlinks
Backlinks are really the foundation of ranking well with most engines. The more relevant, quality sites that link to you (one-way, not link exchange), the better you will rank overall.
That does not mean you should go around paying for links because it is against the guidelines of most search engines today. In fact, Google began penalizing services that were charging customers to build up their backlinks.
Google considers that unnatural linking because anyone can do it. It's also not a great way for them to gauge how authentically popular a site is because anyone can buy links or participate in link exchanges.
That's why many people have lost their rankings over the years. Google began devaluing certain link building practices that used to benefit websites in search.
Many websites were ranking on the first page just because they bought links or participated in link building schemes.
So the sites that ranked well weren't necessarily the most popular, just the ones that bought or obtained the most links.
As a result, Google adjusted their algorithm to discount many of the linking practices people once used.
I've always been one to build up my backlinks naturally by just focusing on writing content. People link to my content voluntarily and my backlink profile grows naturally. I don't spend time chasing links or looking for ways to increase my backlinks.
Yes, it's a slower process, but I'm playing by the rules and don't have to worry about violating any SE guidelines.
That does not mean you should go around paying for links because it is against the guidelines of most search engines today. In fact, Google began penalizing services that were charging customers to build up their backlinks.
Google considers that unnatural linking because anyone can do it. It's also not a great way for them to gauge how authentically popular a site is because anyone can buy links or participate in link exchanges.
That's why many people have lost their rankings over the years. Google began devaluing certain link building practices that used to benefit websites in search.
Many websites were ranking on the first page just because they bought links or participated in link building schemes.
So the sites that ranked well weren't necessarily the most popular, just the ones that bought or obtained the most links.
As a result, Google adjusted their algorithm to discount many of the linking practices people once used.
I've always been one to build up my backlinks naturally by just focusing on writing content. People link to my content voluntarily and my backlink profile grows naturally. I don't spend time chasing links or looking for ways to increase my backlinks.
Yes, it's a slower process, but I'm playing by the rules and don't have to worry about violating any SE guidelines.
Meta Tags
You also need to know about meta tags. These are hidden descriptors that appear at the beginning of your HTML code, inside your <head> tag. They are invisible to your visitor's eyes, but search engine spiders can read them.
They usually consist of a title, description, and keyword tag and they look something like this:
<head>
<title>Title of Your Site</title>
<meta name="description" content="Description of your site here.">
<meta name="keywords" content="keywords separated by commas">
</head>
Because of abuse, search engines now put less emphasis on certain tags when ranking pages, but you should still include them because they do use them to display information about your site.
For example, whatever is inside the <title> tag is what the search engines will use as the title of your site in the search results. You want to use keywords that describe your page and entice visitors to click.
Note: Bloggers do not need to manually insert this code as there are places to insert your title, description, etc. in the "Edit" most when you are creating your posts.
They usually consist of a title, description, and keyword tag and they look something like this:
<head>
<title>Title of Your Site</title>
<meta name="description" content="Description of your site here.">
<meta name="keywords" content="keywords separated by commas">
</head>
Because of abuse, search engines now put less emphasis on certain tags when ranking pages, but you should still include them because they do use them to display information about your site.
For example, whatever is inside the <title> tag is what the search engines will use as the title of your site in the search results. You want to use keywords that describe your page and entice visitors to click.
Note: Bloggers do not need to manually insert this code as there are places to insert your title, description, etc. in the "Edit" most when you are creating your posts.
Google, Yahoo and Bing
There are a handful of engines out there that bring traffic, but the reality is a very large percentage of search engine traffic comes from Google, Yahoo and Bing.Yes, there are other engines like AOL, etc, but they pull their results from the big 3.
Getting Indexed
As far as getting listed goes, all search engines have spiders that roam the web and add sites to their databases as they find them. So the easiest way for Google to index/list your site is to get linked from a site already in Google's index.
The other way to let Google know about your site is to sign up with Google Webmaster Tools and create an XML sitemap (recommended). If you use Blogger, your sitemap is automatically created for you.
If you use WordPress, install the All in One SEO plugin and it will help you create more search-engine-friendly content.
No matter what blogging platform you use, you should still create an account with Google Webmaster Tools.
The other way to let Google know about your site is to sign up with Google Webmaster Tools and create an XML sitemap (recommended). If you use Blogger, your sitemap is automatically created for you.
If you use WordPress, install the All in One SEO plugin and it will help you create more search-engine-friendly content.
No matter what blogging platform you use, you should still create an account with Google Webmaster Tools.
Getting Ranked in Google
Getting into Google is not hard. The challenge is getting ranked for your target keywords -- especially if they are competitive. How well you rank largely depends on how many relevant, quality sites link to you.
And as social media matures, now the engines are beginning to use your connections to influence your rank.
For example, if you're logged into Google and do a search for something, the results that show up may be heavily influenced by who is in your social circles in the Google Plus Network.
Also, if you are logged out of Google, the results may be altogether different from when you were logged in.
Google is moving more toward personalized search, which means no two people will see the same results when they perform keyword searches.
And as social media matures, now the engines are beginning to use your connections to influence your rank.
For example, if you're logged into Google and do a search for something, the results that show up may be heavily influenced by who is in your social circles in the Google Plus Network.
Also, if you are logged out of Google, the results may be altogether different from when you were logged in.
Google is moving more toward personalized search, which means no two people will see the same results when they perform keyword searches.
Getting Listed and Ranked With Bing-Yahoo
Bing and Yahoo are now search alliances. In other words, Yahoo search has a Bing-powered backend. So once you setup a Webmaster Tools account and create a sitemap for Bing, you're covered for Yahoo as well.
Just like Google, Bing-Yahoo takes quality inbound links into account.
Less than 1% of my search engine traffic comes from Bing-Yahoo. I mainly focus my efforts on Google these days.
Just like Google, Bing-Yahoo takes quality inbound links into account.
Less than 1% of my search engine traffic comes from Bing-Yahoo. I mainly focus my efforts on Google these days.
Keyword Research
One component of ranking well in the search engines is proper keyword research. It's all about finding less competitive phrases so you can optimize your search engine traffic.
Paying for Google Traffic With AdWords
Did you know you can actually pay to be on top of the Google.com search results? It's called Google AdWords and it's based on a pay per click system.
So if you want to rank for "blue widgets" you bid on that keyword with other advertisers and your ad displays in the sponsored listings on Google.com.
This can be a great way to drive business, but make sure you read this overview of AdWords before starting.
So if you want to rank for "blue widgets" you bid on that keyword with other advertisers and your ad displays in the sponsored listings on Google.com.
This can be a great way to drive business, but make sure you read this overview of AdWords before starting.
Powerful Search Engine Traffic Generation Tool
If you're building a money making website then free search engine traffic is an absolute must. It's the reason my sites became successful, and ultimately the reason I was able to quit my job. Site Build It! is a great choice if you want to create a content / affiliate site that receives targeted traffic from Google, Bing-Yahoo, etc.
It's only getting tougher out here to master the search engine's algorithms, and many people are doing it wrong as they sit and wonder why they can't find their site in the results.
Cheaper hosts will save you money, but they aren't in the business of educating you on how to create a search engine optimized website.
SBI! comes with a Brainstorm It! tool that will help you research proftable niches and choose the right keywords to target.
Of course, this was 2005 and things have changed. I would never recommend you build a business based on search engine traffic alone.
SBI! actually coaches you as you build every page to make sure it's completely optimized for the best possible results in the search engines.
Now, when I say "coach", I don't mean they teach how to "trick" or "cheat" the search engines. You will learn how to build content-focused pages that search engines will love for the long haul.
It amazes me when I hear of big businesses and dot com start-ups spending thousands of dollars a month on advertising while first-time web site builders are getting more traffic, just from using a web host like SBI.
Let's not forget who's benefiting from SBI. There are sites created by stay-at-home moms, retired school teachers, aspiring entrepreneurs, full-time workers looking for part-time income, etc. Most of these people who are succeeding with SBI have no previous website building experience whatsoever.
It's only getting tougher out here to master the search engine's algorithms, and many people are doing it wrong as they sit and wonder why they can't find their site in the results.
Cheaper hosts will save you money, but they aren't in the business of educating you on how to create a search engine optimized website.
SBI! comes with a Brainstorm It! tool that will help you research proftable niches and choose the right keywords to target.
Of course, this was 2005 and things have changed. I would never recommend you build a business based on search engine traffic alone.
SBI! actually coaches you as you build every page to make sure it's completely optimized for the best possible results in the search engines.
Now, when I say "coach", I don't mean they teach how to "trick" or "cheat" the search engines. You will learn how to build content-focused pages that search engines will love for the long haul.
It amazes me when I hear of big businesses and dot com start-ups spending thousands of dollars a month on advertising while first-time web site builders are getting more traffic, just from using a web host like SBI.
Let's not forget who's benefiting from SBI. There are sites created by stay-at-home moms, retired school teachers, aspiring entrepreneurs, full-time workers looking for part-time income, etc. Most of these people who are succeeding with SBI have no previous website building experience whatsoever.
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